Am Dienstag, dem 15.6.2021, um 17 Uhr, laden wir sie zum kostenfreien Webinar „Creating New Revenue Streams from Content“ mit Jan Zuchowski ein! Die Veranstaltung findet auf Englisch statt und dauert 50 Minuten.
Einen ersten Einblick in die Möglichkeit, mit Abonnementmodellen neuen Umsatz zu generieren, gab uns Jan Zuchowski, Digital Strategist aus London, in einer Gesprächsrunde bei der future!publish Summer Academy.
Die Anmeldung für die Academy erfolgt per E-Mail an email@example.com. Wir leiten Ihre Anmeldung an Jan Zuchowski weiter.
Creating New Reventue Stream from Content:
Paul Arden, one-time creative director of Saatchi and Saatchi once wrote, ‘Your vision of where or who you want to be is the greatest asset you have.’ He touches the very heart of potential, and two words stand out: ‘your vision’. Publishers’ vision will determine in the next few years which companies will take their commercial success to a whole new level; and a lack of such vision will characterise those which may struggle to make a profit.
Publishers have been trying to make the most of digital innovation, whether that’s through streamlining production processes, the development of ebooks and audio, marketing activity, and more. This is all well and good, but our success is constrained by one thing: restricting our focus to the sale of the individual book unit. If we want to take our success to the next level, we should expand our vision and shift our thinking from selling a commodity to leveraging the power of our content as an asset.
We can do this by working in closer partnership with our authors and creating a membership community around a title, where the customer not only buys the book but also then joins a monthly membership to interact with others who share their interest around the content and to make progress in their own interests. This generates new recurring monthly revenue (often at two or three times the book’s cover price) and, because operational costs are low, the margin is both significant and sustainable.
In this 50-minute live webinar, London digital strategist Jan Zuchowski will use successful case studies to demonstrate how to make membership communities work as a significantly profitable business model and how to start implementing them with titles you already hold.
Jan will explain how to make the business model work effectively, what sort of titles are the most profitable, how to set about reusing content and how to inspire your audience to connect.
Join us for this unmissable session with Jan Zuchowski and discover how you too can add a new and powerful recurring revenue stream to your business.
Wir freuen uns auf Ihre Anmeldung!
Anastasiya Gärtner-Koval, Annika Grützner und Mathias Voigt