About Session

IMPULSREFERAT

In recent years, BookTok has created a new generation of readers and hit authors. This shows that for young audiences authenticity, community and presentation are key. Immer’s book reading technology fits neatly into this trend, with its bite-sized and vertical book presentation, and social notes layered on top – that has already successfully increased focus, book completion and interaction among 18-24-year-olds. During this session Immer’s CEO Niels ’t Hooft looks into how publishers and booksellers are building lasting relationships with the BookTok generation, and how Immer’s new Readfest initiative might help to take it to the next level.